Site Evaluation / Site Analysis
Site analysis and concepts for shopping centers and retail parks, cities, and regions.
Corporate design / Corporate architecture
Creating and developing properties’ and regions’ brand identities (logos, slogans, and design manuals and guides). Developing design directives with the goal of perfectly balancing corporate design and architectural execution (architecture as a “built brand”). The rule “form follows function” has the highest priority in our work. In addition to clear recognizability, the property’s practicality must also be ensured.
Operational marketing / Advertising support
Managing advertising and communications for real estate and regions. Implementing defined promotional activities on-site, including budget and performance reviews.
Strategy development / Markitecture®
Developing viable, long-term location and usage concepts for real estate and regions.
We see the creation of a professional “Story Book” as a key competitive advantage in successful long-term positioning.
Markitecture® is our working model for the positioning of properties and regions. The development of the eight core brand fields at the beginning of the project development process lays the foundation for a long-term strategy for success. Markitecture® combines the work of marketing and architecture with the aim of turning locations and regions into “true types” with clear, distinctive traits.
Marketing conception
Developing long-, medium-, and short-term marketing concepts including budgeting measures and—if required—implementation measures.
ACROSS – Europe’s Shopping Centers
Publishing the leading European shopping center and retail trade magazine ACROSS through our subsidiary, ACROSS Medien- und Verlags GmbH.
Refurbishment / Repositioning concepts
Old and meager becomes new and successful! Developing comprehensive refurbishment and repositioning concepts including the areas of use optimization, architecture, and marketing.
Campaign development / Campaign management
Developing and creating high-class location campaigns. Developing and implementing local, regional, and national campaigns, including budget planning, controlling, and performance monitoring.